PETALING JAYA: Primary Industries Minister Teresa Kok has enlisted support and commitment from Berjaya Corp Bhd (BCorp), via the group’s chairman Tan Sri Vincent Tan, as part of the ongoing Love My Palm Oil campaign.
At a product exhibit hosted today, Tan emphasised that BCorp is a true supporter of all things Malaysian, and as such the group would be actively looking into various locally grown and available supply chains to be added to their long list of already successful consumer platforms.
The exhibit showcased a number of Malaysian commodities particularly palm oil, cocoa and pepper successfully incorporated into various food and non-food formulations that are finding niche markets including in Japan and other developed markets.
Tan also said he closely follows the nation’s commodities and has found many unexploited opportunities presented by palm oil, cocoa and pepper.
Kok welcomed BCorp’s commitment and assured business communities that her ministry was spearheading research on several downstream applications.
Many, particularly those based on Malaysian palm oil and cocoa have been commercialised successfully by small and medium sized entrepreneurs.
The products are formulated and packaged to international standards and are getting international attraction but yet their ability to expand into major markets are limited due to a lack of business experience and supply chain management.
Tan (left) and Kok visiting the commodities exhibition at Berjaya Times Square Hotel in Kuala Lumpur this morning.
“In this matter the long term expertise and experience of Berjaya Corporation which is already world class and demonstrated by their successful management of leading brands such as 7-Eleven, Starbucks and Kenny Rogers could come in handy,” she said.
Tan addded BCorp would be making further assessment of these products to help map out possible market expansion particularly through his existing enterprises.
Meanwhile, BCorp has also agreed to work with the Primary Industries Ministry and the Malaysian Palm Oil Council (MPOC) to create a palm oil awareness walkabout area and that Berjaya Hotel will get its chefs to recreate palm based recipes for food preparation and presentations in the next two months.
This was deemed timely since 2020 is Visit Malaysia Year and the expected influx of more than 20 million tourists could be given a taste of Malaysia through these primed food recipes developed by Berjaya Hotels and its culinary schools.
Overall, Kok stated that these efforts were bearing fruit and the Love My Palm Oil campaign was being actively supported by various business groups with the most recent commitment from BCorp emerging at a most timely juncture.
Source: The Sun Daily