PETALING JAYA: Astro Malaysia Holdings and Maxis Bhd have teamed up to offer bundled broadband with content under their timely strategic partnership.
Astro yesterday launched new bundles of 30Mbps and 100Mbps broadband and content products for its customers and the full suite with higher broadband speeds in due course.
In a joint-statement, both Astro and Maxis said the strategic partnership was timely, as demand for converged connectivity mattered more than ever and multi-play propositions that bundle connectivity, content and service.
The partnership will leverage on both companies’ strengths to bring greater value and benefits for its customers.
In addition, the collaboration will create new revenue streams and unlock new markets by maximising the talent and resources of both companies, while driving scale and efficiency.
Astro chief executive officer Henry Tan said: “This partnership with Maxis would enable customers to see significant value and benefits which is compelling content with high-speed fibre connectivity.
“The partnership will provide our customers better-connected experience, especially for On Demand viewing, allowing them to enjoy over 50, 000 shows via set-top boxes and on mobile devices.”
Meanwhile, Maxis chief executive officer Gokhan Ogut said the company was highly motivated by the demands for great connectivity behind its Fibrenation campaign.
“We are now seeing demand for more family-oriented offerings and a wider range of digital services. This is a new era of connectivity – convergence.
“Our new partnership with Astro will give our customers another reason to choose Maxis Fibre and accelerate our convergence strategy by offering fibre to even more homes in Malaysia, ” Ogut added.