KUALA LUMPUR, June 12 (Bernama) -- CIMB Foundation recently successfully concluded its Mobile Ramadhan Bazaar Programme in which 2 mobile food trucks were deployed around the Klang Valley to promote and sell products by 50 home-based producers. The initiative which is part of the Foundation’s community development programme aims to boost the earnings of the homebased producers while at the same time serving as a mobile platform to promote their products.
Dato’ Hamidah Naziadin, CEO of CIMB Foundation said, “CIMB Foundation is pleased to be able to assist these home-based entrepreneurs who are unable to market their products widely due to limited resources and capacity. Our mobile bazaar bridges the gap between them and a wider base of customers. The month of Ramadhan was a good opportunity to enable these entrepreneurs, as consumers stocked up on cookies and other goodies for Aidilfitri. We hope to extend the use of this mobile bazaar to other festive seasons in Malaysia.”
All of the producers are CIMB Foundation’s beneficiaries ranging from single mothers and those from the lower income group.